Rebranding a Wedding Photojournalist

Award winning wedding photojournalist Ian Bursill is highly regarded within his industry, merited with a distinct style and exquisite ability to capture the moment.

Ian approached Crayfish with the intention of changing the emphasis of his existing logo in order to more accurately portray the nature of his talent. We also had to ensure a continuity of branding that would enable his existing material to remain valid in terms of aesthetic, agreeing to retain the existing gold, black and white colouring. Our initial creative phase was to present a range of simple logo designs looking at combining some of the many different aspects …

“I’m a documentary wedding photographer and I document my couples weddings with little intrusion and no direction or staging. My ethos is to capture the wide range of emotions on display at a wedding – so real people, real moments, real weddings … Within a week or so I had an email containing some creative logo concepts. After canvassing the views of others and settling on the design I wanted to proceed with, Crayfish Design made some tweaks and the new branding was ready for launch. A thoroughly painless process!”

Ian Bursill, Wedding Photojournalist

The chosen logo design combined a pair of entwined ribbons forming a knot in the shape of a love heart and letter ‘B’ for Bursill, which were cropped within a circle to relate back to the viewfinder of a camera lens.

“Crayfish’s ability to understand what my business is all about and translate that into branding that works is fantastic. I’m more than happy to recommend them to anyone I know.”

Ian Bursill

To find out more about the process we went through to achieve the final outcome for Ian, please see the full case study or see how the new logo works in context at

Related categories: Uncategorised