The Council was seeking to create a destination brand for Charnwood that brought the borough’s fascinating story to life and we needed an identity that spoke both to the borough’s natural assets and also its industrial heritage while having a hint of its cutting edge future. Thanks to Crayfish, we feel the final branding chosen for Discover Charnwood has captured the essence of the borough and connected to all of those points. The branding has been used across print and digital assets with everything from the website and social media and to lamppost banners and leaflets.
Discover Charnwood won the best marketing campaign in the Leicestershire Promotions Tourism and Hospitality Awards 2022 following its launch in March 2022 and the branding was a key element of this. Our thanks go to Crayfish for an excellent piece of work..
Mike Roberts, Marketing ManagerNick Shaw, Charnwood Borough Council
Crayfish Design quickly understood the brief given to them and were able to deliver within the short timeline required. They used creativity in their design but understood that the document being produced was of a serious nature and developed appropriate design and graphics solutions. Flexibility and responsiveness was a real feature of Crayfish’s relationship with the client and made working with them very easy and productive.
Christopher Grace, Loughborough Town Deal Project Manager, Charnwood Borough Council
We were left extremely satisfied with Crayfish Design’s work for creating our new brand image and logo. They offered us a lot of support during the initial stage of creating a logo concept, also giving us a large variety of options to choose from. Their design was creative and their concepts were conveying the right messages we wanted to portray.
Everyone from the team was impressed with the quality of Crayfish’s work and the professionalism of its designers, who produced all their work within tight deadlines without this impacting on the high quality of the final product.
Georgi Babalev, Leicestershire & Rutland Sport, Charnwood Borough Council
I have been working with Crayfish Design for some years now and have always found Jim and the team to be professional and dedicated in all the projects they have undertaken for me.
I chose Crayfish to work with on the development of the NHS Bassetlaw Your Guide to Health Services and the Annual Report and Accounts as they always take the time to understand the brief and my requirements, before producing concepts that are fantastically creative, yet always appropriate for the target audience. Crayfish always exceeds my expectations and I would be happy to recommend their work to others.
Anita Oakhill, Head of Communications and Engagement, NHS Bassetlaw
Crayfish Design created the visual identity for the Wildlife Trust’s Black Country Living Landscape initiative as part of the project’s development process. That it is now a highly successful, £600K programme is in no small part due to the professional brand with which our partners are pleased to be associated, and which itself is evidence of Crayfish’s ability to translate our requirements into effective, creative ideas.
Mark Dixon, Development Manager, The Wildlife Trust for Birmingham and the Black Country
I have worked with Crayfish Design on a number of projects and they have surpassed our expectations every time. In particular, the visualisations they produced for Moseley Bog are outstanding. For projects such as Moseley Bog we require local resident approval and these visualisations enable us to carry out our plans without any objections. They deliver on time and within budget, which as a Not For Profit organisation is crucial. I look forward to working with them for a long time to come.
Neil Wyatt, Chief Executive, The Wildlife Trust for Birmingham and the Black Country
I’m a documentary wedding photographer and I document my couples weddings with little intrusion and no direction or staging. My ethos is to capture the wide range of emotions on display at a wedding – so real people, real moments, real weddings.
I also used to work in the print and advertising industry so have a creative background and an appreciation of good design. My self created logo that had stood me in pretty good stead for 9 years was in need of a refresh. I needed it to strongly reinforce my approach, look a little less masculine & appeal to my target market.
I know a lot of designers, but the only one that was ever in my mind to hire for new branding was Jim & the team at Crayfish Design. I’ve admired their work for years having been shown his work by a colleague when I worked in the advertising industry in Leicester.
The process started with a meeting so that I could give a brief and Jim could get to understand my business. He asked loads of questions about my company ethos, values and my target market. Before he’d left, he had a collection of doodles on his pad as he was thinking of ideas while talking.
Within a week or so I had an email containing some creative logo concepts. After canvassing the views of others and settling on the design I wanted to proceed with, Crayfish Design made some tweaks and the new branding was ready for launch. A thoroughly painless process!
Crayfish’s ability to understand what my business is all about and translate that into branding that works is fantastic. I’m more than happy to recommend them to anyone I know.
Ian Bursill, Wedding Photojournalist
I just want to express my thanks and appreciation to you and the team at Crayfish for all your hard work, dedication, patience and flexibility over the past few months in designing our new website. I have received several positive comments already, and anticipate an increased uptake of business for CCS as a result.
Where Crayfish excels is the combination of design and construction expertise, as well as sound suggestions, I will be recommending your services.
Rob Nathan, Director, Career Counselling Services
Colton Local Nature Reserve commissioned Crayfish Design to produce an interpretation board that would introduce the native wildflower meadow to visitors. Funded from the Tesco Bags of Help scheme grant we received, we worked with Jim to translate and enhance our design ideas into artwork that could be used by the signage production company. The service received was great and always responsive and the final product is on display in the meadow for our visitors. Would have no hesitation in recommending Crayfish Design to others.
Alice Hadridge, Colton Local Nature Reserve
I contacted Crayfish Design after seeing their designs for the UKTI Languages for Export Award Event. We needed to update our website and produce a new site which would attract more new business as well as being more ‘Google friendly’ in order to achieve a higher natural listing.
From the start I found Crayfish were able to understand what we needed and they came up with a design which was linked to our brochures and other sales material, which gave a uniform ‘feel’ to all aspects of our marketing campaigns. The website was much larger than our previous site, and being translated into 6 different languages (French, German, Spanish, Italian, Russian and Chinese) meant that other problems had to be overcome when building it. We are all delighted with the result and the feedback we have is that it is very easy to use.
The Crayfish team have demonstrated patience and professionalism throughout the building of what we think is a fantastic site and we will certainly be going back to them with all our future design requirements.
Jane Weightman, Director, Commercial Language Training Ltd
Even though I know that you have a very talented design team, your work never ceases to surprises me. As a result I think we now have a really strong and consistent brand image.
The most important thing for us is that our customers think that our brochures, flyers, and pop-ups are fantastic and we always receive good feedback.
Terry Sexton, Director, Creative Edge Consulting Ltd
Crayfish Design have worked with us on a number of projects and have always exceeded expectations. They have taken the time to get to know all aspects of our organisation and this has helped them to understand what we are trying to achieve.
Cyrilene Cullen, Communications & Commercial Services Manager, Derbyshire Chamber
We have worked closely with Crayfish Designs for the past 3 years found them to be very creative and able grasp our briefs however vague they may be. Crayfish have created all of our company branding and media including product branding, literature, flash presentations, website, CD designs, PowerPoint backgrounds, business cards and letter headed stationery giving our company a very professional look. Another point to mention is their willingness to meet very tight deadlines which has helped us greatly to meet our own deadlines.
Robert Ball, Director, Draycir Limited
Crayfish were very helpful, working closely with us to design and produce an eye-catching stand and stylish brochures. This work was completed within a tight schedule in the run-up to an important exhibition.
Kate Leech, Marketing Manager, EffecTech
EffecTech has worked with Crayfish Design on a variety of projects so they were the obvious choice to design the new EffecTech website. Jim and his team guided me through the process of defining the website specifications and provided advice about the layout to maximise impact and make sure it was suitable for all users. The site is now optimised for mobile as well as desktop use and easy to update in-house using the CMS system developed by Crayfish.
We now have a website that looks attractive, is easy to use and is flexible
so that I can continue to update it as the needs of EffecTech’s customers
evolve.
Kate Leech, Marketing Manager, EffecTech
I have just set up a personal development and well-being business, and Crayfish have worked with me in developing a brand identity and marketing materials. They have done a fabulous job in translating my business vision into a brand identity that eminates quality and professionalism. Within just four days of the initial briefing, they created four options – one of which was spot on – it was almost as if they could read my mind! This identity has now come to represent my business and is now used across all my business stationary and web-site. Moreover, it has succeeded at generating a lot of interest. It has been a complete pleasure working with Crayfish, and I would recommend them to work with anyone who is interested in translating any idea or proposition into a reality.
Cathy Brown, Director, Evolve Consulting Services Limited
Crayfish have developed a powerful brand identity to support the Testing the Water®. This is used in all of my books and questionnaires to support people through personal life transitions. My customers comment on how welcoming the books look, and how easy they are to read. The work at Crayfish has made such a difference to this. I would absolutely recommend them as a preferred designer.
Cathy Brown, Director, Evolve Consulting Services Limited
The memorial to the Nypro Explosion in 1974 is situated outside All Saints’ Church, Flixborough. The memorial consists of a pond, around which are some birch trees, and a name plaque containing the names of the 28 people who died in the explosion. It was felt that we needed an Information Board to explain to today’s generation, the reason and purpose of the memorial. We gave Crayfish a set of ideas which focused on the key facts of the disaster and the text we wanted on the board; Crayfish did the rest.
Crayfish Design did an amazing job in producing the artwork for the Information Board. The result was a piece of art that should really be in the Louvre but is instead, now part of the Nypro memorial. It is clear that the artwork must have taken many hours to complete; it must have been a ‘labour of love’ for those who worked on it. The Information Board now enables the Nypro memorial to be meaningful to today’s generation; helping to fulfil the hopes of those who recall the disaster, that neither the disaster nor those who died in it, should ever be forgotten.
Dr Jeremy Jolley, Churchwarden – All Saints’ church, Flixborough
Crayfish Design have created bespoke design concepts for GL events Owen Brown on several occasions. Their personal approach and ability to ‘think outside of the box’ in order to achieve a viable solution, makes them Owen Brown’s first port of call when the in-house design team require additional support. We recently completed a large tender for a world-renowned sporting venue, and as part of that submission we were required to produce several visualisations of our proposed concept. With our deadline fast approaching and the need to ‘wow’ a client with the highest expectations, we turned to Crayfish – and they didn’t disappoint. From concept through to completion, Jim and the team managed our project in a professional yet personable manner, every detail was dealt with impeccably and nothing was too much trouble. We were absolutely delighted with the finalised concepts and I have no doubt that they helped to strengthen our position when tendering for the event. I would have no hesitation in recommending Crayfish Design to anyone who was looking for an agency capable of delivering both a professional service and an exceptional final product.
Lucy Beasley, Designer, GL Events – Owen Brown
The benefit of working with Crayfish Design on this project was their attention to detail and careful project management. Creating material for an event is never as simple and straight-forward as it looks, but it all ran incredibly smoothly. We were thrown a few curveballs. However, Crayfish Design took all the amends and changes in their stride. Nothing was too much trouble.
The animated sequence was a wonderful surprise: it showed the design imagery unfolding, telling the “earth to space and beyond’ story in visual form. It cleverly set the scene, creating an exciting introduction to the conference.
Gillian Hunter, LATi Manager
Thanks to Crayfish Design, we were able to deliver a professional looking event that the LATi community and our supporters were proud to be associated with. We wouldn’t hesitate in recommending Crayfish Design for brand identity and design projects..
John Duncan, LATi Chairman
We have found Crayfish extremely supportive in developing the branding for our organisation. They supply a range of options and listen closely to the feedback we give them. They have always managed to produce exactly the right design which has helped us create the right impression with our clients. Examples of the recent items are exhibition stands, flyers and a total overhaul of our website. We would certainly recommend Crayfish to other companies and find their attention to detail and support second to none.
Jon Cummins, Managing Director, Learning at Work
Crayfish Design create vibrant, exciting designs that really engage people in the natural environment.
Jaclyn Lake, Staffordshire Land Management Team, Natural England
When starting up a new business, it’s is often difficult to put into words, never mind imagery what it is that your new enterprise wishes to represent to your potential customers. In this instance I class myself as very lucky. I have known Jim and the team at Crayfish Design for the last 5 years, and therefore it wasn’t a hard decision to ask them to help me visualise my company concept.
What they came up with passed even my expectations, and truly represented the myriad of words and surreal explanations that I had in my head as to what I wanted to show. The design never fails to gain comments from my customers, and even 2 years later, it looks fresh and dynamic and best of all came in a myriad of colour variations which can be used to represent different business activities. If you are thinking of refreshing, or creating a new company image, then I can thoroughly recommend the team at Crayfish Design to deliver above your expectations.
Ruth Davies, Quinta Essentia
We worked with Crayfish Design to develop the design and branding for an independent report to the UK government. They quickly understood our requirements, and produced excellent conceptual options for us. Throughout the design phase they were professional, responsive and flexible, and delivered a really high quality end product. It was a pleasure to work with Jim and I’ve no hesitation in recommending Crayfish Design to others.
Rob Johnson, Director, Research Consulting Limited
Thank you so much for the logos and all the versions of it. The logos are being used on all our letters to members and correspondence, and we are in the process of transferring it to our website and charity commission documents. The members love the logo and feel that it really shows what the group is about and shows how the people that go to the group are ‘the same and treated the same’.
It has had a great impact on the group and the members love having something to show for our name.
Ellen Rowsell, Leader, Shepshed ALLeY Group
Sicon first approached Crayfish when we were looking to rebrand in March 2010, we were given their details by a business acquaintance and we must say we are very glad we have found a reliable and impressive ‘creative design’ company to work with during our rebrand and moving forward with all our marketing & design requirements. We have been very pleased with their advice and support, their assistance has been excellent and prompt, and we would certainly recommend them to any business. We certainly look forward to working with them on an ongoing basis, and have no doubts that our working relationship will continue to develop.
Jane Youngman, Business Director, Sicon Ltd
Crayfish Design are super to work with. I have worked with them for many years now and am delighted with all of the projects that they have done for me. I find them really approachable, very professional and brilliant at what they do. I really value the work that they have done for me, ranging from charts, CDs and DVD, to books and web design images and much more. I love their almost intuitive touch to their work and feel lucky to know and work with such special people.
Sue Ricks School of Complementary Therapies
I was first introduced to Jim by a business colleague and immediately realised that Jim at Crayfish Design would be the perfect person to begin my creative projects with. I’m delighted that I made that decision for the whole experience of working for many years with Jim have been wonderful. Somehow he manages to get into my head and produce work that I may find difficult to describe – somehow he just knows! Not only is Jim excellent at what he does – he is also a kind and patient teacher (when it comes to guiding me through the processes involved). We worked very closely together on the production of both of my books (and more to come). Jim put in superhuman amounts of effort and showed immense skill and creativity in the process. I have had numerous positive comments about items that we have produced together. He is a genius at work and also thoroughly likeable and genuine person to work with. I highly recommend Jim and crayfish design.
Sue Ricks School of Complementary Therapies
We really enjoyed working with Crayfish and with their excellent design skills we were able to provide a creative and inspiring interpretation project.
Helen Gee, Reserves Manager, Staffordshire Wildlife Trust
We gave Crayfish Design a very tight brief for a new logo and brand treatment. The entire process worked well and we are really pleased with the results – especially the additional value elements that Crayfish contributed to the project which, in turn, helped us to refine our proposition.
As far as feedback is concerned, we have had some positive reactions. People like the look and feel of the web site. The logo is working well in the different areas.
Paul Fileman, Director, Transmentum
Through understanding the client and interpreting the written brief, the Crayfish Team produced striking concepts which expressed fully the messages I wished to get across for the event campaign.
Claire McQuillan, Events Co-ordinator, UK Trade & Investment
Crayfish Design is currently working with us through MYB Events designing and producing the artwork and imagery for the East Midlands International Business Awards taking place in November 2006. With exciting ideas and designs that capture their creativity along with an outstanding attention to detail their work has far exceeded my expectation. In my opinion Crayfish are a professional and dedicated company with skills that can create something special.
Astrid Brewster, Passport Manager, UK Trade & Investment
In addition to designing great looking collateral, Crayfish Design has the ability to get to the heart of what I am trying to achieve and provide me with something better than I imagined. They also understand and respect my deadlines – characteristics that are crucial in our field of work.
Helen Rydzyk, Visit Conference Peak District & Derbyshire
WLR Precision Engineering have worked with Crayfish Design for several years to develop a coordinated marketing and graphics strategy, so when we decided to upgrade our exhibition presence to a custom stand, it was natural that we would ask Jim and his team to manage the Project.
Crayfish recommended the photographer and stand builder, both of whom did an excellent job, attending shoots and meetings, and ensured the stand achieved the desired result of further enhancing WLR’s status as a leading provider of high quality precision engineering.
Not only were existing and new customers impressed with the stand, thus achieving the main objective, but many suppliers and other exhibitors also came to tell how impressed they were.
We were very pleased with the whole experience, and will be continuing to work with Crayfish as we develop our strategy for the future.
Tom Parr, WLR Precision Engineering
Crayfish Design are a responsive and thoughtful design partner. As a small but experienced management consultancy, and with a marketing background myself, I felt it was vital to have a corporate identity which reflected our values and gave an instant impression of what Zenobia Consulting is like to work with. I wanted something that was bold and clear and that reflected our focus on ‘Simpifying Complexity’ for our clients.
They listened patiently to my vision for Zenobia Consulting and translated this into three possible corporate logos, one of which I really liked. From then on it was a process of tweaking the colour and details, and I found them to be very attentive and patient with my exacting requirements and focus on the tiniest of details. Crayfish also designed the look and feel of our website, and this has received many plaudits from our clients who feel it is just right and in keeping with Zenobia Consulting’s character. I am happy to recommend Crayfish Design.