Each year Charnwood Borough Council and Love Loughborough actively promote the festive activities throughout the town.
However, with the COVID-19 pandemic having made a significant impact on the planned festivities the message was very different. The focus was towards shopping safe and keeping it local.
Crayfish Design were asked to create a fun, character based theme that would build on the Shop Safe – Shop Local brand and support the safety message of ‘Wash hands, Cover Face and Make Space’.
To find out more about the project please view the full case study.