Charnwood Borough Council sought to promote the unique landscape, character and wealth of attractions within the borough. The aim was to the entice the residents of Charnwood and visitors to explore what the area had to offer, so generating an increase in local footfall and business opportunities. The theme and focus of ’Discover Charnwood’ was to be applied across several sub-categories including; ’Outdoors, Heritage, Business, Shopping, Accommodation, Sport & Leisure and the Sciences.
Crayfish Design were asked to create the logo and overall brand for ‘Discover Charnwood’, and to provide design assets for other partners to showcase the campaign through video, a bespoke website and heritage guide.
In addition to this, the brand was to be applied across various media including the Tourist Information Points (TIPs), a range of posters and banners for footfall locations, along with templates for social media posts for promotion activities.
To find out more about the project please view the full case study.