Evolve Consulting Services are a human resource consultancy that are employed by businesses to implement the individual development of their employees.
Crayfish Design were asked to develop a series of guides and questionnaires for a life transition tool – Testing the Water™.
- Design and layout of informative content
- Templates created sympathetic to the brand aesthetic
Concept and understanding
Testing the Water™ is a series of practical guides that support you through particular life transitions. These publications aim to offer a helping hand to make a positive transition, enabling you to make effective choices and setting you up for success.
Collateral within the series will include a questionnaire and practical guide publications aimed at individuals gearing towards self-employment and retirement.
Building on the evolve brand solution, we developed a style for the guides that focused on legibility and ease of use to give the reader space to digest and reflect on the thought provoking questions.
The result was a clean typographic design style that balanced aesthetics with function. This format was then used across the series.
What the client said
“Crayfish have developed a powerful brand identity to support the Testing the Water™. This is used in all of my books and questionnaires to support people through personal life transitions. My customers comment on how welcoming the books look, and how easy they are to read. The work at Crayfish has made such a difference to this. I would absolutely recommend them as a preferred designer.”