Proposal concept visuals – Owen Brown

GL events Owen Brown are a leading provider of temporary structures for events and exhibitions. As part of a tender for a contract with a prominent horse racing event, GL events Owen Brown were looking to bolster their proposal with some strong visual representations.


Crayfish Design were asked to create a series of illustrations for a range of proposed structures, these sketches would be produced in an impressionistic style and were to include the latest developments in their multi-level hospitality solutions.


  • 3D visualisation
  • Exhibition design

Concept and understanding

GL events Owen Brown provide state-of-the-art temporary structures for a wide range of uses, frequently dealing with clients who require solutions for prestige sporting and commercial events.

It was important that the visuals gave the right impression, showing the vibrancy of the event but with a draftsmans feel and attention to detail.


Crayfish Design worked closely with the GL events Owen Brown marketing team to interpret their sketches and construction plans into three dimensional CAD models. These were then used as a basis to render a series of pencil and water colour based illustrations.

This approach enabled us to quickly change the composition and orientation of each layout, allowing us to define a set of illustrations that would best compliment the structures.

What the client said

“Crayfish Design have created bespoke design concepts for GL events Owen Brown on several occasions. Their personal approach and ability to ‘think outside of the box’ in order to achieve a viable solution, makes them Owen Brown’s first port of call when the in-house design team require additional support. We recently completed a large tender for a world-renowned sporting venue, and as part of that submission we were required to produce several visualisations of our proposed concept. With our deadline fast approaching and the need to ‘wow’ a client with the highest expectations, we turned to Crayfish Design – and they didn’t disappoint.”

“From concept through to completion, Jim and the team managed our project in a professional yet personable manner, every detail was dealt with impeccably and nothing was too much trouble. We were absolutely delighted with the finalised concepts and I have no doubt that they helped to strengthen our position when tendering for the event.”

“I would have no hesitation in recommending Crayfish Design to anyone who was looking for an agency capable of delivering both a professional service and an exceptional final product.”

Lucy Beasley, GL events Owen Brown

Related categories: Infographics and visuals