Logo and brand design – Quinta Essentia

Quinta Essentia were, at the time, a startup company establishing themselves as a provider of additional resources and expertise for smaller and medium sized businesses. Their aim is to help SMEs create sustainable operational environments to encourage long term success, based on their mantra of; small changes can create large success.


Crayfish Design were asked to create a logo that would create awareness for their company and establish them in the market place. The initial thoughts surrounding aesthetics suggested that the logo would benefit from a strong use of colour and would be circular in form.

The logo was to be applied to a range of printed and electronic stationery formats such as business cards and email footers.


  • Logo design
  • Business cards
  • Stationery
  • Email footer

Concept and understanding

The company name ‘Quinta Essentia’ is a Greek term that means the fifth element, the one that binds together as a whole the four main elements of earth, fire, water and air. They believed that the main four elements moved in straight lines but that the fifth element moved in circles.

This analogy worked well with the four elements representing the sections of the client’s company with Quinta Essentia providing the adhesion and driving process.


We looked to use the Greek philosophy as a basis to construct a distinctive brand that would convey a sense of energy and dynamism.

To achieve this we incorporated a vibrant coloured flame for each of the elements and blended them together into circular swirl formation. The complexity of these rendered sections allowed us to specify a number of unique abstracts and were later used to define a set of templates for various marketing materials.

What the client said

“When starting up a new business, it is often difficult to put into words, never mind imagery what it is that your new enterprise wishes to represent to your potential customers. What Crayfish Design came up with passed even my expectations, and truly represented the myriad of words and surreal explanations that I had in my head as to what I wanted to show. The design never fails to gain comments from my customers.”

“If you are thinking of refreshing, or creating a new company image, then I can thoroughly recommend the team at Crayfish Design to deliver above your expectations.”

Ruth Davies, Managing Director, Quinta Essentia

Related categories: Brand and corporate ID  Digital communications