CosmiTec are a start-up business within the Nottingham University Institute for Enterprise and Innovation and were looking to launch a range of ‘cost effective’ silicone based products in the UK.
Crayfish Design were asked to develop a logo with the potential to encompass a range of products.
- Logo design
- Brand and corporate identity
Concept and understanding
CosmiTec are looking to establish themselves as a core supplier for innovative scar prevention products in the UK.
Their first product release is planned to gain a significant foothold in a fledgling market. In conjunction with an eastern based supplier, CosmiTec intend to import, brand and promote a highly credible product in a currently under-competitive market.
The silicone gel had been developed for external application to create a barrier and help retain moisture around the affected area, and in doing so control the regeneration of scar tissue.
Our approach was to represent the natural healing process by creating a stylised scar formation within a pure water droplet as the main logo form.
This solution balanced the clinical perception of the product with a design that was easy on the eye, inoffensive and avoided any unsightly images of damaged skin or application. The marble-like form also naturally lent itself to be reproduced in a variety of colours, which enabled distinctive differentiation of the range of silicone gel based products.
The resulting brand image could be used on a variety of applications ranging from packaging and POS to web and technical bulletin sheets.