Logo and brand design – CosmiTec

CosmiTec are a start-up business within the Nottingham University Institute for Enterprise and Innovation and were looking to launch a range of ‘cost effective’ silicone based products in the UK.

Deliverables

Crayfish Design were asked to develop a logo with the potential to encompass a range of products.

Skillsets

  • Logo design
  • Brand and corporate identity

Concept and understanding

CosmiTec are looking to establish themselves as a core supplier for innovative scar prevention products in the UK.

Their first product release is planned to gain a significant foothold in a fledgling market. In conjunction with an eastern based supplier, CosmiTec intend to import, brand and promote a highly credible product in a currently under-competitive market.

The silicone gel had been developed for external application to create a barrier and help retain moisture around the affected area, and in doing so control the regeneration of scar tissue.

Solution

Our approach was to represent the natural healing process by creating a stylised scar formation within a pure water droplet as the main logo form.

This solution balanced the clinical perception of the product with a design that was easy on the eye, inoffensive and avoided any unsightly images of damaged skin or application. The marble-like form also naturally lent itself to be reproduced in a variety of colours, which enabled distinctive differentiation of the range of silicone gel based products.

The resulting brand image could be used on a variety of applications ranging from packaging and POS to web and technical bulletin sheets.

Related categories: Brand and corporate ID