Spring promotion materials – Charnwood Borough Council

Charnwood Borough Council and Love Loughborough were looking to promote key activities taking place in the town centre. The intention was to increase footfall and attract the local people back into the town to access different venues and attractions.

The theme and local focus of ’Love Loughborough’ was to be applied across five categories, Eat Local, Shop Local, Best Night Out, Night Time and Local Markets.’

Deliverables

Crayfish Design were asked to create a series of designs that would be used across several Tourist Information Points (TIPs), a range of A3 posters for footfall locations and social media posts.

Charnwood / Love Loughborough – Tourist Information Panel

Skillsets

  • Theme creation
  • Signage
  • Illustration and icon design
  • Poster design and layout

Concept and understanding

The designs needed to be vibrant and include a supplied photograph specific to each of the categories. The council were also planning to utilise their heart lighting to hang through the town market place to coincide with the scheme.

We explored a few ideas to how we could combine all of the elements and integrate a heart shape to reflect but not conflict with the existing heart used in the ‘Love Loughborough’ brand and marketing.

Solution

‘The theme of ‘Love Loughborough’ and the heart shape has been given a glow of light.’

The selected design uses a vibrant heart shaped form as the primary feature – this has the same proportions of the Love Loughborough logo, with the addition of smaller hearts radiating out to convey a sense of sharing warmth – a radiance of love.

To give a local connection, the heart form also incorporates the ’Sock Man’ silhouette at its base as this takes a central position in the town, it is recognised by the community and has a generic representation in that it doesn’t favour any particular sector.

Colour was used to differentiate each of the categories and were specifically selected to tie in with the photography. To make the colours more vibrant these were set upon a deep blue background of the Love Loughborough brand.

As the concept developed, we created a series of supporting icons for brochure download, theater and social media links.

A3 posters

Charnwood / Love Loughborough – A3 posters

Social Media Banners

Charnwood / Love Loughborough – Social media banner

What the client said:

“Following the successful design of Charnwood’s Christmas promotional campaign, the Borough Council subsequently engaged Crayfish Design to produce a series of artworks for a Springtime campaign to run from early January until May.

The theme was ‘Love Loughborough’ with five treatments: ‘Shop Local’, ‘Eat Local’, ‘Love Your Local Market’, ‘Local Entertainment’ and ‘Local Nightlife’. All five aspects aimed to heighten awareness of the town centre to help increase footfall.

Jim from Crayfish sat in to observe the initial planning meetings between Charnwood Borough Council and the Loughborough BID team to get a feel for the requirements, and we felt that this helped to give Crayfish a deeper insight into the overall aims of the project.

Crayfish supplied a superb suite of artworks with the common theme, but also stylised for each treatment. The use of colours within the design to reflect details in photographic images within was particularly effective.

Reformatted versions of the artworks were subsequently used by both Charnwood Borough Council and the Loughborough BID for social media banners across all platforms.

The installed works have all received favourable comment both on the streets and on Social Media. Both CBC and the Loughborough BID were impressed with the care and creativity shown by Crayfish, together with excellent customer communications.”

Nick Shaw, Business Support and Administration Officer – Charnwood Borough Council

Christmas promotion materials – Charnwood Borough Council

Charnwood / Love Loughborough – Magical Christmas theme concept

Each year Charnwood Borough Council and Love Loughborough actively promote the festive activities throughout the town.

A fun-filled programme of events of the whole family to enjoy – from the turning on of the Christmas lights, to several theatre productions and a Santa’s fun run. The theme of a ‘Magical Christmas’ was set and the promotion materials were to reflect the Loughborough Town Hall pantomime ’Jack and the Beanstalk’.

Deliverables

Crayfish Design were asked to create a theme illustration that would be the prime promotion focus at the base of the town’s Christmas tree. In addition to this, several Tourist Information Points (TIPs) and a range of A3 and A4 posters for footfall locations and social media posts would be required.

Charnwood / Love Loughborough – Magical Christmas tree wrap design

Skillsets

  • Illustration
  • Signage
  • Poster design and layout

Concept and understanding

The design was to have its own identity but also refer to the pantomime theme. This was so that official Town Hall pantomime brand and graphics remained independent and the other activities were not over shadowed.

Solution

To create a ‘Magical Christmas’ in the town we explored the ‘Jack and the Beanstalk’ theme by creating a stylised silhouette illustration of a beanstalk reaching for the sky. The form spiraled upwards from a snow covered ground giving a sense of perspective and scale with off-shoots and vine leaves adding interest and character. This allowed us to place Jack in front of a bright moon and use a twilight sunset with ethereal clouds and stars to create a sense of magic and atmosphere.

Charnwood / Love Loughborough – Magical Christmas theme concept

From our initial sketches we formed a set of illustration groupings which meant that we could be flexible with the format and adjust the scale and composition to fit the requirements.

As the concept developed we drew a set of coloured magic beans and utilised silhouettes of the town centre and Carillon monument to give the design a local grounding and identity.Magical beans illustration

Overall the vibrant tapestry of colour helped to tie in with the pantomime theme, of which we were able to include a photograph of the cast members.

Charnwood / Love Loughborough – Tourist Information Panel

In addition to the town centre Christmas tree, signage and posters, the design was published in the Loughborough Echo newspaper and the Love Loughborough – ‘What’s On in Loughborough & Charnwood 2019/2020’ event guide.

What the client said:

“Charnwood Borough Council commissioned Crayfish Design to create a suite of themed designs to promote the various Christmas events across the town and borough. Different treatments were required for posters, tourist Information points, tree wraps, webpages, social media channels and printed media.

We were impressed with the way Crayfish interpreted the design brief, thought about continuity from previous years and turned the artwork around very quickly to suit the pressing deadlines. The quality and professionalism was impressive and we will be using Crayfish for future projects.”

Nick Shaw, Business Support and Administration Officer – Charnwood Borough Council

Website refresh – EffecTech

EffecTech home page

EffecTech is the global leader in gas measurement, providing accredited inspection, calibration and testing services to the energy and power industries for gas quality, flow and total energy metering. An award-winning international organisation, they supply their high-quality products and services to customers all over the world.

Deliverables

Crayfish Design were tasked with transitioning the existing static HTML website into a new media responsive one, that would deliver clearer and focused information to its target audience. EffecTech wanted the website to be more readily accessible for their customers and prospects to find the products and services they required, to raise awareness amongst stakeholders within the industry and as a point of knowledge and experience for this level of excellence.

Media repsonsive design - before and after

Skillsets

  • Design and layout
  • HTML, CSS and PHP coding
  • CMS integration
  • Backend customisation

Concept and understanding

From the outset Crayfish Design worked closely with EffecTech to help define the aims and objectives for the new website. It not only needed to be both more secure, it also needed to be media responsive, in that it would work efficiently with a range of web enabled devices and help increase SEO performance.

As the existing website had different types of customers visiting, along with industry focus and academic connections, it was important to understand the intricacies and key areas that worked and those that needed to be retained. We therefore, explored different structural approaches and combined them with redefined user journeys from which we could construct wireframe plans for testing. This approach allowed the experience to be evaluated and resulted in visitors being efficiently directed to their intended target.

It was agreed that the existing website was too cluttered and confusing, having been developed over time it exhibited several interface gremlins where features had been squeezed in. Furthermore, it presented lots of mixed information all at once, which typical of a static website was then repeated across all of the web pages. The restructuring of the content was therefore, paramount to the success of the new website and would also set the foundations for any future development going forward.

Solution

Our primary focus was to produce a design that provided clear and distinct areas for content and utilise a combination of static and dynamic elements to engage with the visitors.

From the new website structure we created a series of web designs to further test the interface and one that would best fit with the brand and engage with users.

The resulting design redefined the content areas and utilised a range of graphic elements to enhance the user experience. We integrated several dynamic features to ensure that content was automatically kept up-to-date and varied.

Example service page

 

The customised features included:

A lightbox feature ensured that additional supporting information could be viewed without navigating away from their current location in the website.

A tailored backed and administration area of the CMS making it easier for specific tasks and to allow them to concentrate on the content rather than formatting. A set of auto-recognised attributes with icons to denote function types.

 

Predefined header images

Preset icons to denote function types

The website was also an opportunity to unify and build on the brand refresh that Crayfish Design had developed for their latest brochures and marketing materials.

 

What the client said

“EffecTech has worked with Crayfish Design on a variety of projects so they were the obvious choice to design the new EffecTech website. Jim and his team guided me through the process of defining the website specifications and provided advice about the layout to maximise impact and make sure it was suitable for all users. The site is now optimised for mobile as well as desktop use and easy to update in-house using the tailored CMS system.”

Kate Leech, Marketing Manager, EffecTech

Interpretation board – Flixborough Nypro Memorial

Flixborough Nypro Memorial interpretation design

Memorial to those died in the Nypro disaster, 1st June 1974.

This site is a memorial to the 28 people who were killed when an explosion occurred at the Nypro chemical plant, owned by the British Coal Board and Dutch State Mines, just before 5 o’clock on Saturday 1st June 1974. This was the largest explosion in Britain’s peacetime history, completely destroying the plant and demolishing a row of adjacent houses. Damage was also caused to hundreds of houses in Flixborough, Scunthorpe and the surrounding villages. The explosion was heard across the Humberside region and beyond.

Deliverables

Crayfish Design were asked by the Flixborough Parish to create a single A1 sized interpretation panel to be part of the Nypro memorial at local All Saints’ church.

Flixborough Nypro oak lectern A1

Skillsets

  • Concept design
  • Photo manipulation and compositing
  • Project management of deliverables

Solution

The design needed to illustrate the dramatic event, but also be sympathetic in its approach to the community. We wanted to give an indication of the scale and devastation caused by the explosion without sensationalizing the event and so created a muted background scene on which we could build a story.

To achieve this we utilise a few photographs from the media at the time and worked them into a scheme, combining factual reporting objects such as newspapers and government inquiry reports together with those of human emotion and remembrance with candles and flowers. The supplied images were quite small for a panel of this size, so this compositing approach allowed them to be used at a scale in keeping with the objects.

Details were added such as the time of the explosion shown on shattered watch face and a sketch of the chemical plant process showing the suspected cause of the explosion. In addition, the design used a combination of colour and typography reflecting the 70’s style of the time.

Flixborough Nypro Memorial close-up watch

Flixborough Nypro Memorial close-up bypass pipe diagram

With the format being an A1 lectern, we composed most of the smaller text towards the bottom half to aid legibility and access.

The theme and subsequent designs incorporated:

  • Main interpretation panel
  • Photo-composition
  • Supporting diagrams

Flixborough Nypro memorial All Saints’ Church

What the client said:

“The memorial to the Nypro Explosion in 1974 is situated outside All Saints’ Church, Flixborough. The memorial consists of a pond, around which are some birch trees, and a name plaque containing the names of the 28 people who died in the explosion. It was felt that we needed an Information Board to explain to today’s generation, the reason and purpose of the memorial. We gave Crayfish a set of ideas which focused on the key facts of the disaster and the text we wanted on the board; Crayfish did the rest.

Crayfish Design did an amazing job in producing the artwork for the Information Board. The result was a piece of art that should really be in the Louvre but is instead, now part of the Nypro memorial. It is clear that the artwork must have taken many hours to complete; it must have been a ‘labour of love’ for those who worked on it. The Information Board now enables the Nypro memorial to be meaningful to today’s generation; helping to fulfil the hopes of those who recall the disaster, that neither the disaster nor those who died in it, should ever be forgotten.”

Dr Jeremy Jolley, Churchwarden – All Saints’ church, Flixborough

Report design – Research Consulting

Open Research Data Task Force report and theme design

Report of the Open Research Data Task Force – realising the potential

‘Researchers are creating, gathering and using data in hitherto-unimagined volumes. These vast data resources dramatically increase the capacity of science to infer patterns in phenomena, whether physical, chemical, biological or human, or in the complex systems that are at the heart of most global challenges.’  Report – Executive Summary.

The report entitled ‘Realising the potential: Open Research Data Task Force’, provides independent advice on Open Research Data (ORD), outlining ambitions for ORD in the UK and recommendations for achieving them.

Deliverables

Crayfish Design were asked by Research Consulting to create a visually engaging design to reflect the findings of the Open Research Data Task Force. The report itself was to be composed of six key sections, each with a significant proportion of text, including; recommendations, conclusions, reference links and supporting case studies.

The report was to be set as a screen PDF and hosted on the .gov.uk website

Skillsets

  • Identity and theme
  • Brochure design and layout

Solution

We sought to create a range of design options that would reflect the connectivity and harnessing of open data, but also look to avoid the stereotypical binary representations of ‘zeros and ones’ that are often seen in data related materials.

The chosen theme for the report utilised a series of crossing connection lines and node points to reflect the differences in data volume and pathways. Colour was then used to differentiate each of the sections.

Central to the theme was the creation of a Open Research Data Task Force logo. This was a simple circular formation that was constructed by interconnecting nodes with an alternating balance to represent the shift and flow of data. Furthermore, on the front cover of the report, the connection lines were used to represent of a pair of supporting hands that in turn nurtured the glowing logo form.

Open Research Data Task Force logo design

As the report was produced, it became clear that it should be split into two separate documents, the main report ‘Realising the Potential’ and a supporting ‘Case Studies Annex’ to provide easier referencing and to improve the on-screen navigation by reducing the number of pages being accessed at any time.

For legibility reasons and on-screen accessibility, the majority of the report needed to be set on white pages and have a ‘readable’ font size. Consideration was also given to the layout grid and content flow, as although the report followed a set hierarchy, each section also included non-linear requirements for cross-referencing and notes.

To support the case studies document, a series of icon forms were created using the same node construction method as the Open Research Data Task Force logo.

Open Research Data Task Force case study icons

 

What the client said:

“We worked with Crayfish Design to develop the design and branding for an independent report to the UK government. They quickly understood our requirements, and produced excellent conceptual options for us. Throughout the design phase they were professional, responsive and flexible, and delivered a really high quality end product. It was a pleasure to work with Jim and I’ve no hesitation in recommending Crayfish Design to others.”

Rob Johnson, Director, Research Consulting Limited

Interpretation board theme – Staffordshire Wildlife Trust

SWT Doxey Marches Interpretation sign on reclaimed railway sleeper boards

Doxey Marshes – improving the visitor experience

Doxey Marshes is Staffordshire Wildlife Trust’s largest nature reserve at around 300 acres. It is comprised from a quilt of grazing marsh, wet grassland, swamp, open water, subsidence pools in the valley of the River Sow.

It has an SSSI (Site of Special Scientific Interest) status, due to the presence of regionally important numbers of breeding and wintering birds. Of particular importance are snipe and lapwing, along with an array of other wetland flora / fauna, and mammals including otters.

Deliverables

Crayfish Design were invited to assist with enriching the visitor experience at Doxey Marshes, primarily through designing a set of interpretive themes and subsequent display boards to communicate the reserve’s stories.

The designs were to engage with audiences across a range of entrance location boards, key feature points and some of the the site’s interpretive installations, including a family and bird watchers hide.

SWT Doxey Marches Octagonal Hide Interpretation Boards

Skillsets

  • Icon design and illustration
  • Map and infographic design
  • Photo manipulation and compositing

Solution

Our approach was to create a underlying theme which would lend itself to a range of interpretation boards but also reflect the tapestry and diversity within the site. Building on from the Wildlife Trust’s brand colours and illustrative elements, we utilised a structured methodology to construct a grid based mosaic, upon which imagery and typographical elements could be applied. This approach allowed us to be flexible and to add details to key features around the location maps. On to this framework we used combination of cut out images and photo composition techniques to highlight and enhance select wildlife from the background.

SWT Doxey Marches Interpretation Board

This layering and grid mosaic style has since been used across several interpretation projects for Staffordshire Wildlife Trust by Crayfish Design and their internal communications team.

As the Doxey Marshes site covered a large area, a stylised map was constructed and set in two different locations, with north and south facing orientations. Furthermore, with the West Coast Mainline Railway running through the site the primary interpretation panels were set on reclaimed railway sleeper boards which gave a juxtaposition of reclaimed and new style aesthetics.

SWT Doxey Marches Interpretation Board map design close-up

To support the maps, a series of hand drawn sketches / illustrations of highlighted wildlife species were developed into icons.

SWT Doxey Marches key icons

 

The theme and subsequent designs incorporated:

  • Interpretation panels
  • Map illustrations
  • Wildlife species and feature icons
  • Leaflets

What the client said:

“Fantastic, thank you for all your hard work. I really love the lapwing board layout – combining photos to create the scene is really powerful for telling the story visually.”

Cathy Taylor, Visitor Experience Coordinator, Staffordshire Wildlife Trust

Interpretation boards – Colton Local Nature Reserve

Colton Local Nature Reserve - Main board and magnifer

97% of wildflower meadows have been lost.

The Meadow is a joint enterprise of the Village Hall Management Committee and Colton Local Nature Reserve to transform a rural field into a Wildflower meadow. Wildflower meadows are not just for wild flowers. The flowers and the associated grasses support a range of insect and other species which attract birds and animals making a complete eco system.

The Meadow is intended to be not just a nature reserve but also an educational facility for the village school and an amenity for the local area.

Many wildflower seeds have already been sown and young plants planted by volunteers to improve what was already there. The Meadow will take many years to reach its full potential.

Deliverables

Crayfish Design were asked to develop a single interpretation board for Colton Local Nature Reserve. The design was to support conservation and transformation of a grass field into a rich and colourful wildflower meadow – to be used seasonally for grazing sheep and now for the first time to be enjoyed by the public.

Skillsets

  • Infographic design
  • Photo manipulation and compositing
  • Project management of deliverables

Solution

Our approach was to create a single interpretation board with several fixed and interchangeable panels, together with a colourful design theme that reflected the vibrancy and colour variation of the wildflowers. A flexible design format was used to communicate a wide range of information across two principle panels, along with a set of extra panels to reflect the change in wildlife and fauna across the seasons.

Colton Local Nature Reserve - The Meadow's seasons

To achieve this we enriched a background photograph of a wildflower meadow with additional elements to tell a story and to support the cycle of the seasons. We also wanted to engage with visitors to visually take a closer look, employing a simple magnifying glass representation to inspect each of the species and things to watch out for.

Colton Local Nature Reserve - Range of boards

Furthermore, with the ongoing transformation of the site we also sought to provide longevity and an ongoing plan for the interpretation panel, by providing an easy-to-use template for the client to display additional information or events in the same style.

The theme and subsequent designs incorporated:

  • Main interpretation panels
  • Seasonal posters and wildlife focus charts
  • Document template for self populating

What the client said:

“Colton Local Nature Reserve commissioned Crayfish Design to produce an interpretation board that would introduce the native wildflower meadow to visitors. Funded from the Tesco Bags of Help scheme grant we received, we worked with Crayfish Design to translate and enhance our ideas into artwork. The service received was great and always responsive and the final product is on display in the meadow for our visitors. We would have no hesitation in recommending Crayfish Design to others.”

Alice Hadridge, Colton Local Nature Reserve

Toolkit for internal comms – Travelodge

Travelodge - HR brand toolkit

Travelodge is the UK’s largest independent hotel brand with more than 500 hotels covering the UK, as well as parts of Ireland and Spain. With a vast multinational workforce, their HR department required a more efficient means of communicating with their employees.

Deliverables

To develop an internal brand toolkit that will enable Travelodge HR to produce cost effective comms solutions internally, with the aim that only print and publishing requirements should be outsourced.

The internal brand needed to fit with, yet be distinguishable from their public brand and tone of voice. It was to be delivered to Travelodge HR in the form of a templated toolkit for a range of collateral including letters, presentations, email signatures, posters and certificates.

Skillsets

  • Branding
  • Design and layout
  • Template creation
  • Guideline documentation
  • Training

Concept and understanding

Our initial concepts for the look and feel of the internal brand, were steered by a sense that it should reflect the customer focused material, so that it should not look out of place in instances where it may be displayed in areas accessible to the public.

The conceptual/developmental stages were pivotal in defining a coherent brand, with the emphasis behind these stages evolving throughout the process, eventually leading us down quite a slightly different path to the one we had originally started on.

Solution

What had remained constant throughout the developmental phase was a reference to four main areas of engagement. It was this element mentioned in our first meeting that had ultimately defined the entire brand based on four icons, in conjunction with a free-flowing aesthetic extracted from the notion of a ‘journey’.

Through the creation of the toolkit we provided a set of predefined formats and artwork elements to allow Travelodge to easily implement their own communications. Our objective was to allow the client to focus on applying the content rather than having to consider design or formatting issues.

Travelodge - HR brand toolkit document examples

It was originally proposed that the templates may be generated in a suite of online software that the eventual users had used previously, but after extensive testing in these alternative software packages we determined that this option was not practical going forward. Therefore, the template files were created in Adobe InDesign and optimised for ease-of-use.

Travelodge - HR brand toolkit training

The internal staff were then given training by a Crayfish Design representative over the course of a few hours and supplied with a bespoke instruction manual for reference.

About the client

For more information about Travelodge visit their website: travelodge.co.uk

Logo branding – Ian Bursill

Award winning wedding photojournalist Ian Bursill, contacted Crayfish Design to refresh his logo and brand identity.

As an established reportage wedding photographer Ian Bursill is highly regarded within his industry, merited with a distinct style and exquisite ability to capture the moment. Ian was looking to change the emphasis of his existing logo in order to more accurately portray the nature of his talent.

Deliverables

The existing logo was purely typographical, so as part of the transition Ian was keen to explore the potential for a motif that would allow him to be more versatile in developing his company brand.

To retain a familiarity of the brand and to extend the longevity of existing material, It was agreed that Crayfish would utilise the existing gold, black and white colouring.

Skillsets

  • Logo and brand identity
  • Social media imagery
  • Concept and understanding

It was imperative that Ian’s name should remain a significant element within the final design. However, the solid block aesthetic of the existing typography failed to reflect the personality and emotive aspects that were so inherent within his work.

This set of circumstances helped to define our direction in creating a logo; that was more refined and engaging; embodied the essence of a wedding; highlighted the empathy involved in Ian’s timing in capturing significant moments; exhibited a timeless quality. It was also important to keep it relatively simple to ensure that it would work across a variety of media and allow for a flexibility within the brand going forward.

Solution

Our initial creative phase was to present a range of simple logo designs looking at combining some of the many different aspects, from his initials, traditional representations of love such as hearts and diamonds to the physical framing nature of the camera and looking through the lens.

The chosen logo design combined a pair of entwined ribbons forming a knot in the shape of a love heart and letter ‘B’ for Bursill, which were cropped within a circle to relate back to the viewfinder of a camera lens.

The motif by itself could be used as mark or seal of quality without distracting too much from the photographs and also for a range of social media branding.

What the client said

“I’m a documentary wedding photographer and I document my couples weddings with little intrusion and no direction or staging. My ethos is to capture the wide range of emotions on display at a wedding – so real people, real moments, real weddings.”

I also used to work in the print and advertising industry so have a creative background and an appreciation of good design. My self created logo that had stood me in pretty good stead for 9 years was in need of a refresh. I needed it to strongly reinforce my approach, look a little less masculine & appeal to my target market.

I know a lot of designers, but the only one that was ever in my mind to hire for new branding was Jim & the team at Crayfish Design. I’ve admired their work for years having been shown his work by a colleague when I worked in the advertising industry in Leicester.

The process started with a meeting so that I could give a brief and Jim could get to understand my business. He asked loads of questions about my company ethos, values and my target market. Before he’d left, he had a collection of doodles on his pad as he was thinking of ideas while talking.

Within a week or so I had an email containing some creative logo concepts. After canvassing the views of others and settling on the design I wanted to proceed with, Crayfish Design made some tweaks and the new branding was ready for launch. A thoroughly painless process!

Crayfish’s ability to understand what my business is all about and translate that into branding that works is fantastic. I’m more than happy to recommend them to anyone I know.”

Ian Bursill, Wedding Photojournalist

See some more of Ian’s work at bursill.com

Event theme branding – LATi Showcase

As part of the 2016 Leicester Business Festival, LATi hosted a showcase event entitled ‘From earth to space & beyond’.

The showcase attracted over 100 attendees and 40 exhibitors containing representatives from Loughborough University Science and Enterprise Park (LUSEP) as well as LATi members. The event highlighted the rich diversity of expertise within the LATi membership, including space science and engineering, automotive, industrial design, bioscience, life sciences, energy, materials science, information technologies, business services, and more.

Below is our short animated sequence for the event …

Deliverables

As design sponsors for the event, Crayfish Design suggested the need for a brand to galvanise the separate elements into a cohesive theme. This approach not only helped LATi to promote the event to their membership and potential visitors, but also gave the organisers some criteria in determining who they would ask to speak at the presentations.

Skillsets

  • Logo and brand identity
  • Animated logo sequence
  • Presentation template
  • Exhibitions and events flyers
  • Digital communication templates

Concept and understanding

The final concept utilised a figure element that inhabits the LATi logo identity and was replicated to form a circular configuration that symbolises the LATi community of members. The resulting form was then used to emphasise the vast physical scalability that is transcended by science and technology in the search for understanding and advancement – from subatomic particles via the iris of an eye and through to a space hub formation with outreaching connections. Colour was employed in an array of softly morphing, yet vivid hues.

Solution

The brand was applied to a wide range of traditional print and digital formats for use at the event and online through social media routes. This included:

  • banner stands
  • posters
  • event leaflets
  • exhibitor lists
  • event badges
  • social media templates
  • presentation templates for the speakers

 

In addition to the above applications the theme was also used on 200 promotional gift packs that were to be gifted to each of the attending exhibitors, plus an animated sequence that was employed as an introductory piece for the presentations and online promo to extend awareness of the event through social media platforms.

What the client said

“The benefit of working with Crayfish Design on this project was their attention to detail and careful project management. Creating material for an event is never as simple and straight-forward as it looks, but it all ran incredibly smoothly. We were thrown a few curveballs. However, Crayfish Design took all the amends and changes in their stride. Nothing was too much trouble”

“The animated sequence was a wonderful surprise: it showed the design imagery unfolding, telling the “earth to space and beyond’ story in visual form. It cleverly set the scene, creating an exciting introduction to the conference.”

Gillian Hunter, LATi Manager

“Thanks to Crayfish Design, we were able to deliver a professional looking event that the LATi community and our supporters were proud to be associated with. We wouldn’t hesitate in recommending Crayfish Design for brand identity and design projects.”

John Duncan, LATi Chairman

Read the full client testimonial here